Job Detail

Job description

Job Title: Digital Marketing Specialist
Overview:
We are seeking a dynamic and experienced Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing our digital marketing campaigns across various platforms. This role requires a deep understanding of digital marketing strategies, excellent analytical skills, and the ability to stay updated with the latest trends in digital marketing.
Responsibilities:
1. Develop Digital Marketing Strategies: Create comprehensive digital marketing strategies aligned with business objectives, target audience, and budget constraints.
2. Execute Digital Campaigns: Plan and execute digital marketing campaigns across various channels, including but not limited to social media, email, search engine optimization (SEO), pay-per-click (PPC), and display advertising.
3. Content Creation and Management: Generate engaging and high-quality content for digital platforms, including social media posts, blogs, email newsletters, and website content. Manage content calendars and ensure timely delivery of content.
4. SEO and SEM Optimization: Optimize website content and structure for search engines to improve organic visibility and drive traffic. Conduct keyword research, monitor website performance using analytics tools, and implement SEO best practices.
5. Social Media Management: Manage and grow our social media presence on platforms such as Facebook, Twitter, Instagram, LinkedIn, and others. Develop and execute social media strategies to increase engagement, followers, and brand awareness.
6. Email Marketing: Plan, create, and execute email marketing campaigns to nurture leads, retain customers, and drive conversions. Monitor email performance metrics and optimize campaigns for better results.
7. Analytics and Reporting: Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, Facebook Insights, and others. Provide regular reports and insights to stakeholders, highlighting key metrics and areas for improvement.
8. Stay Updated with Industry Trends: Keep abreast of the latest trends, technologies, and best practices in digital marketing. Continuously research and explore new opportunities to improve campaign effectiveness and ROI.
Requirements:
Bachelor degree in Marketing, Communications, or related field. Proven work experience as a Digital Marketing Specialist or similar role. Solid understanding of digital marketing concepts, strategies, and techniques. Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Business Manager, etc. Excellent written and verbal communication skills. Strong analytical skills with the ability to interpret data and derive actionable insights.
Creative thinking and problem-solving abilities. Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
Certification in digital marketing (e.g., Google Ads certification) is a plus. If you are passionate about digital marketing, possess a creative mindset, and thrive in a dynamic work environment, we encourage you to apply for this exciting opportunity! Join our team and play a key role in driving our digital marketing initiatives to new heights.
Note : Visa will be provided for the right candidate